Three presentations comprised the formal part of the session. The presenters purposely compressed their presentations in order to hear from audience members, as well as from a specially-invited architect, Sean Slater, representing one of the US leading architectural firms BThompson, Ventulett, Stainback and Associates (offices in Chicago and Atlanta). The session proved to be interactive and lively. Together, these presentations demonstrated how the field of consumer research is advancing in its ability to bring insights into the most abstract realms of servicescape development where art and building construction are jointly conceived. Each of the presentations represented field research studies completed in 2001.

Specifically, the presentations gave treatment to 1) architects concepts of work styles in their profession, 2) pre-design research with consumers, and 3) post-occupancy evaluations of architectural projects. This was done by applying consumer theory and research methods in probing the psyche of architects, and then by showing consumer research being employed at the front-end and the back-end of design projects. The presentations of this session offered consumer researchers supporting and complementary views of how to incorporate consumer perspectives in the design of servicescapes. Mark Peterson, University of Texas at Arlington INCORPORATING CONSUMER PERSPECTIVES IN THE ARCHITECTURAL DESIGN OF SERVICESCAPES Rook, Valdosta, GA : Association for Consumer Research, Pages: 208-210.Īdvances in Consumer Research VolPages 208-210 Mark Peterson (2003) ,'Special Session Summary Incorporating Consumer Perspectives in the Architectural Design of Servicescapes', in NA - Advances in Consumer Research Volume 30, eds.

The seven lamps of architecture summary